Japanese Preteen Dolls

Popular Japanese Preteen Dolls – Bratz

In Japan (and other parts of the world), Barbie is not the most popular girl’s doll.  Surprised?  It’s actually a line of dolls called ‘Bratz’ that are the most popular Japanese preteen dolls.  Made by MGA Entertainment, a company in California, Bratz quickly grew in popularity, supplanting Barbie’s hold in many nations.  Among fans of Japanese preteen dolls, the Bratz line really took off.

So, what is the attraction of Japanese preteen dolls like Bratz?  Part of it, certainly, is the fact that they come with some modern clothing with which today’s preteen and early teen girls can identify.  Bratz also have oversized heads, eyes, and mouths.  The result is a human-like doll that is still childish and cartoonish.  It appeals on an immature level as well as adult.

Bratz Japanese preteen dolls are also appealing in that market because the dolls resemble the older Japanese anime cartoons and puppets.  With their oversize features, especially the eyes, they remind many Japanese of their older TV shows and cartoons.

Reflecting the growth in popularity of Japanese preteen dolls, the company that makes Bratz introduced a line of dolls and accessories they labeled ‘Tokyo-A-Go-Go.’  These have been selling like nobody’s business in Japan in recent months, as well as producing added sales in the North American market.

Japan’s citizens have had a kind of love affair with all things American for decades, especially with the youth.  Japanese preteen dolls, like Bratz, are very popular, in part, because they combine elements of both Japanese and American culture.